Following feedback from members and entrants, we have altered the sizes of business qualifiers for the 'Of the Year' categories to better reflect the market.
Please remember, all members who enter any category receive a free entry into one of the ‘Of the Year’ categories.
Our 'How to Guide' with entry, tips, rules and regulations can be found by clicking the link below.
This section gives you a real opportunity to demonstrate a great campaign by discipline against a client brief.
Whichever discipline you are representing, the judges are looking for:
Here we recognise and want to see demonstrated some great executions around specific specialist sectors
Encompassing animation, 3D, VFX – broadcast, social or online. We’re looking for entries that demonstrate animation and flair. Stop motion, hand-drawn, 3D, motion graphics, or a blend of visual FX. This content can be created for any channel – TV, Online, Broadcast or Social for brands and campaign work. We will also be looking for how use of animation has answered the client brief.
A category for filmmakers / directors, encompassing film, brand film and commercials. Brand films and TV commercials or social content. Whatever Whatever platform or channel, if this was created for a campaign or brand then you can enter it. We will also be looking for how use of video has answered the client brief. The entrant to this category must be the company that created the video/content
A category for in-house productions or podcast producers / companies and the businesses that hired them to make their podcast.
In this brand-new category, we’re looking for your top-notch podcasts. Whatever genre or format, we want to hear how you have reflected your brand, company or campaign in an engaging, creative and effective audible format.
With one-podcast per entry, we want to hear a 10-minute mp3, preview of your podcast, made up of at least 3 different episodes - so we can get a real flavour for your content.
Please be clear in your entry if you are the podcast company / producer that has been commissioned on behalf of a business to make the podcast. In this case please reference the company name. Vice versa, if you are the company who has commissioned a production company / producer, please reference them in your entry. Likewise if it's an in-house production too.
This is a free to enter category for members entering any other category.
Categories 12 -18 are free to enter for MPA members entering any other category.
For 2021, the ‘Of the Year’ categories give more scope for every size of business as we have broken the size of business down to give more options. Make sure you complete this on entry form as well as the type of business you are. (Please note the number of employees is based on FTE).
These awards will acknowledge an agency or team, that can demonstrate their overall business over the past year has exceeded the norm.
The judges will be looking for:
We are talking BIG impact for a small budget. Enter this category if you’ve achieved exceptional, quantified results against clear objectives with a spend under £50,000. This award could be for a campaign, commercial, video production, animated series, digital campaign, social media, PR, event, charity, media campaign, B2B, basically any channel and discipline counts here think broad and bold. It’s open to all sectors within the creative and media community.
Show how you’ve worked alongside another agency/company, with their team actively involved to help you deliver a more inspiring result for your client. You’ll need to demonstrate collaboration between both or all of the companies involved – with effective results. The collaboration can be between agencies from any medium and on any platform(s) but all partners must be based in Greater Manchester and the work has been created here also.
In 2017, the MPA invited Paul Evans, Rumpus PR MD, to celebrate his colleague Martyn’s life and to be recognised at our event with the Inspiring Manchester award. This award is now named after Martyn so that we always recognise one of our own who tragically lost his life along with 21 other victims in the 2017 Manchester bombing. This award will be in recognition of any activity that reflects our great city and its people and purpose. It can be from any medium, can be focused on individuals, companies, brands, not for profit or charity campaigns - anything that reflects our great city and its true spirit.
This award will celebrate the impact of an apprentice who has excelled in their role by making a positive contribution to their organisation. Apprentice entrants can be in any year of their apprenticeship. Providing the candidate has not been a finalist before they can be entered. The employer, not the apprentice, should make this entry.
Have you employed an inspiring new talent in the industry? This award will he handed over to an exciting individual who has been judged by their peers to have excelled in their grasp of the industry and contribution to the business overall. More than likely this person will be (1) Under 30 years of age (2) A new employee to your business within the last 12 months or someone who has recently taken on a new role in your business and has excelled within that role. Judges will be looking for initiative and entrepreneurial spirit and a can do attitude. Please note individuals cannot nominate themselves.
After the success of this award over the last four years, the MPA are to recognise once again student talent at this year’s awards. The award is open to final year undergraduate and postgraduate students at participating universities. Why enter? This is a joint initiative between MPA and all HE within Greater Manchester that:
Rules and regulations of the Student Award can be found in the ‘How to Guide’ here
This free to enter category by the nominee only and recognises the talent of our freelance community and the vital, often heroic, support freelancers give creative businesses throughout the year.
The freelance category must be entered by a business who would like to nominate a freelancer that they have worked with during 2020/21
(see the entry form for details). (A freelancer can’t self-nominate but this is free to enter for the nominating company)
The Board of the MPA will award a prize to an outstanding company or individual no matter what category they may have entered or if they are winners already. This award is at the sole discretion of the MPA Board and the MPA Chair will have the final vote.