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Entry Information

Our easy to complete digital entry can be found using the link below:

CLICK HERE TO ENTER NOW

CATEGORIES

The MPA Inspiration Awards categories are designed to make sure there are plenty of options for the industry to consider no matter what sector you represent.

This year we also have 5 new categories:

  • BEST INTEGRATED CAMPAIGN
  • BEST PODCAST
  • MY FREELANCE HERO
  • INTEGRATED AGENCY OF THE YEAR (UP TO 20 EMPLOYEES)
  • INTEGRATED AGENCY OF THE YEAR (OVER 20 EMPLOYEES)

 

In edition based on feedback we have also altered the sizes of business qualifiers for the ‘of the year’ categories to reflect we believe a better picture of the market.

Integration is also recognised this year to reflect a change in the market and makeup of work that is undertaken.

We are also offering members who enter any category the chance of a free entry into the ‘of the year’ categories.

Our ‘How to Guide’ with entry, tips, rules and regulations can be found by clicking the link below.

CLICK HERE FOR 'HOW TO GUIDE'

CATEGORIES 1-7

This section gives you a real opportunity to demonstrate a great campaign by discipline against a client brief.
Whichever discipline you are representing, the judges are looking for:

  • Innovative and creative thinking to deliver the campaign objectives
  • Demonstration of strategic direction and how your campaign has answered the brief
  • ROI / increase of sales should be of paramount importance in your entry
  • Demonstration of how the campaign has reflected the target audience within the brief
  • A clear demonstration of insights in order to respond to the brief and deliver the best possible campaign or solution

Campaign Categories are:

  • 1. BEST DIGITAL CAMPAIGN
  • 2. BEST CREATIVE CAMPAIGN
  • 3. BEST MEDIA CAMPAIGN
  • 4. BEST SALES TEAM CAMPAIGN
  • 5. BEST PR CAMPAIGN
  • 6. BEST SOCIAL CAMPAIGN
  • 7. BEST INTEGRATED CAMPAIGN

SPECIALIST SECTORS

Here we recognise and want to see demonstrated some great executions around specific specialist sectors

  • 8. BEST ANIMATION

    Encompassing animation, 3D, VFX – broadcast, social or online. We’re looking for entries that demonstrate animation and flair. Stop motion, hand-drawn, 3D, motion graphics, or a blend of visual FX. This content can be created for any channel – TV, Online, Broadcast or Social for brands and campaign work. We will also be looking for how use of animation has answered the client brief.

  • 9. BEST VIDEO

    A category for filmmakers / directors, encompassing film, brand film and commercials. Brand films, social content, TV and advertising. Whatever platform or channel, if this was created for a campaign or brand then you can enter it. We will also be looking for how use of video has answered the client brief. The entrant to this category must be the company that created the video

  • 10. BEST PODCAST

    A category for in-house productions or podcast producers / companies and the businesses that hired them to make their podcast.

    In this brand-new category, we’re looking for your top-notch podcasts. Whatever genre or format, we want to hear how you have reflected your brand, company or campaign in an engaging, creative and effective audible format.

    With one-podcast per entry, we want to hear a 10-minute mp3, preview of your podcast, made up of at least 3 different episodes - so we can get a real flavour for your content.

    Please be clear in your entry if you are the podcast company / producer that has been commissioned on behalf of a business to make the podcast. In this case please reference the company name. Vice versa, if you are the company who has commissioned a production company / producer, please reference them in your entry. Likewise if it's an in-house production too.

MPA ‘OF THE YEAR’ CATEGORIES

The ‘Of The Year’ awards for categories 11-22 will acknowledge an agency or team, which can demonstrate that their overall business over the past year has exceeded the norm. (Please note the number of employees is based on FTE).

The judges will be looking for:

  • Growth and development initiatives
  • How you support your people
  • What have you done over an above that has significantly impacted on your business model
  • 11. DIGITAL AGENCY OF THE YEAR (UP TO 20 EMPLOYEES)
  • 12. DIGITAL AGENCY OF THE YEAR (OVER 20 EMPLOYEES)
  • 13. CREATIVE AGENCY OF THE YEAR (UP TO 20 EMPLOYEES)
  • 14. CREATIVE AGENCY OF THE YEAR (OVER 20 EMPLOYEES)
  • 15. MEDIA AGENCY OF THE YEAR (UP TO 20 EMPLOYEES)
  • 16. MEDIA AGENCY OF THE YEAR (OVER 20 EMPLOYEES)
  • 17. MEDIA SALES TEAM OF THE YEAR (UP TO 20 EMPLOYEES)
  • 18. MEDIA SALES TEAM OF THE YEAR (OVER 20 EMPLOYEES)
  • 19. PR AGENCY OF THE YEAR (UP TO 20 EMPLOYEES)
  • 20. PR AGENCY OF THE YEAR (OVER 20 EMPLOYEES)
  • 21. INTEGRATED AGENCY OF THE YEAR (UP TO 20 EMPLOYEES)
  • 22. INTEGRATED AGENCY OF THE YEAR (OVER 20 EMPLOYEES)

MPA ‘UNIQUE’ CATEGORIES

  • 23. BIG BANG

    We are talking BIG impact for a small budget. Enter this category if you’ve achieved exceptional, quantified results against clear objectives with a spend under £50,000. This award could be for a campaign, commercial, video production, animated series, digital campaign, social media, PR, event, charity, media campaign, B2B, basically any channel and discipline counts here think broad and bold. It’s open to all sectors within the creative and media community.

  • 24. COLLABORATION

    Show how you’ve worked alongside another agency, with their team actively involved to help you deliver a more inspiring result for your client. You’ll need to demonstrate collaboration between both or all of the companies involved – with effective results. The collaboration can be between agencies from any medium and on any platform(s) but all partners must be based in Greater Manchester and the work has been created here also.

  • 25. MARTYN HETT - INSPIRING MANCHESTER AWARD

    In 2017, the MPA invited Paul Evans, Rumpus PR MD, to celebrate his colleague Martyn’s life and to be recognised at our event with the Inspiring Manchester award. This award is now named after Martyn so that we always recognise one of our own who tragically lost his life along with 21 other victims in the 2017 Manchester bombing. This award will be in recognition of any activity that reflects our great city and its people and purpose. It can be from any medium, can be focused on individuals, companies, brands, not for profit or charity campaigns - anything that reflects our great city and its true spirit.

MPA ‘PEOPLE’ CATEGORIES

  • 26. APPRENTICE AWARD

    This award will be awarded to an apprentice that has shown that they have excelled during their first year within your business and have made a positive contribution to the business overall. The employer, not the individual, should make this entry.

  • 27. RISING STAR

    Have you employed an inspiring new talent in the industry? This award will he handed over to an exciting individual who has been judged by their peers to have excelled in their grasp of the industry and contribution to the business overall. More than likely this person will be (1) Under 30 years of age (2) A new employee to your business within the last 12 months or someone who has recently taken on a new role in your business and has excelled within that role. Judges will be looking for initiative and entrepreneurial spirit and a can do attitude. Please note individuals cannot nominate themselves.

  • 28. STUDENT AWARD

    After the success of this award over the last four years, the MPA are to recognise once again student talent at this year’s awards. The award is open to final year undergraduate and postgraduate students at participating universities. Why enter? This is a joint initiative between MPA and all HE within Greater Manchester that:

    • Celebrates student achievement
    • Enables career pathways to be forged
    • Enhances CV / Portfolio and offers a chance to network with industry influencers
    • Demonstrates a pathway to ‘Rising Stars’ which celebrates new talent in the industry
    • 3 finalists to attend the 2020 MPA Awards night at the stylish Hilton Hotel Deansgate Manchester

    Rules and regulations of the Student Award can be found in the ‘How to Guide’ here

  • 29. MY FREELANCE HERO

    A new category for 2020. This category recognises the talent of our freelance community and the vital, often heroic, support freelancers give creative businesses throughout the year. The freelance category must be entered by a business who would like to nominate a freelancer that they have worked with during 2019/20
    (see the entry form for details). (A freelancer can’t self-nominate but this is free to enter for the nominating company)

  • 30. THE MPA AWARD

    The Board of the MPA will award a prize to an outstanding company or individual no matter what category they may have entered or if they are winners already. This award is at the sole discretion of the MPA Board and the MPA Chair will have the final vote.

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Please email cindy@mpa.org.uk with any questions. Good luck!

The MPA Team

#MPAAwards20 @MPAWeAreYou

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